There’s a lot of opportunity to learn new things at the Certification Lab, including the latest technology. During a recent conversation our instructors recalled learning new technology from each other. But it really comes down to finding the most effective method, not necessarily the latest and greatest thing.
A lot of times we get caught up with methods, when the truth is methods change but message never changes.
“Text message open rates are about 98%. Text message click thru rates are about 60%. I challenge anyone in the world to match email open and click thru rates near the same volume. It just doesn’t happen. The world is changing. I think everyone comes into the church world with this concept or idea to do something better—I want to improve on what the last generation did and the amazing foundation and legacy they build. I want to learn how to take that to the next level. Well, follow the technology. If text messaging provides that opportunity, that’s great. But it’s just a tool. I think a lot of times we get caught up with methods, when the truth is methods change but message never changes. We have a responsibility to communicate the message and communicate it really well and use whatever method is available at that moment in time to do it as efficiently as possible.” -Stephen Brewster
This video is from a 2014 Google Hangout promoting our West Coast Certification Lab. You can watch that entire hangout, and while that particular Certification Lab is over, we’ve got plenty more coming up.
Check out our upcoming roster of Certification Lab events and consider attending to soak up this kind of insight and encouragement.